Leading online Chinese retailer JD.com has launched its Japanese Mall, allowing its consumers in China to purchase imported Japanese products, from food and cosmetics to home decorations and electronics. At the launch event in Tokyo in early June, JD Mall chief executive Haoyu Shen said it was part of a move to make cross-border transactions easier.
“Our new Japanese Mall provides Chinese consumers with a trusted source for buying imported Japanese products,” Shen said in a company statement. “Japanese Mall will give more Japanese brands greater exposure to China’s rapdily growing demand for imported goods, and will further solidify JD.com’s reputation as China’s online leader for guaranteed authentic products.”
Director general of the Japan-China Friendship Centre joined Shen and other key Japanese retailers at the launch event.
Earlier in the year, JD launched its French Mall and Korea Mall, and said it was seeking more opportunities to “offer channels dedicated to other countries’ products in response to customer demand.”
The Chinese company now operates 143 warehouses in 43 cities across more than 850 counties and districts in the People’s Republic.
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