SG supermarket Fairprice Finest

Singapore’s first ‘concierge’ grocery delivery service Honestbee has partnered with retailer NTUC Fairprice to allow customers to order groceries online and received them within the hour.

The app was launched eight months ago in Singapore, allowing customers to browse groceries from a range of stores and have them delivered in one basket, with plans to expand to Hong Kong and Taiwan.

“Through this partnership, we look to enhance the overall retail experience for customers and elevate the online supermarket retail industry to even higher heights,” said Honestbee co-founder and CEO Joel Sng in a company statement. “With Honestbee, we are now able to provide an on demand level of convenience for NTUC FairPrice and all customers.”

“Through this partnership, we look to enhance the overall retail experience for customers and elevate the online supermarket retail industry to even higher heights,” said Dominic Ng, deputy GM, FairPrice Online.