NTUC Fairprice teams with Honestbee

For fresh fruit and vegetable marketing and distribution in Asia
Gabrielle Easter

BY GABRIELLE EASTER

@gab_produceplus

NTUC Fairprice teams with Honestbee

Singapore retailer NTUC Fairprice has partnered with grocery app Honestbee to allow customers to order and receive groceries within the hour

NTUC Fairprice teams with Honestbee

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Singapore’s first ‘concierge’ grocery delivery service Honestbee has partnered with retailer NTUC Fairprice to allow customers to order groceries online and received them within the hour.

The app was launched eight months ago in Singapore, allowing customers to browse groceries from a range of stores and have them delivered in one basket, with plans to expand to Hong Kong and Taiwan.

“Through this partnership, we look to enhance the overall retail experience for customers and elevate the online supermarket retail industry to even higher heights,” said Honestbee co-founder and CEO Joel Sng in a company statement. “With Honestbee, we are now able to provide an on demand level of convenience for NTUC FairPrice and all customers.”

“Through this partnership, we look to enhance the overall retail experience for customers and elevate the online supermarket retail industry to even higher heights,” said Dominic Ng, deputy GM, FairPrice Online.

 

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