Mangoes make emoji shortlist

For fresh fruit and vegetable marketing and distribution in Asia
Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

Mangoes make emoji shortlist

Unicode Technical Committee set to announce final list of new characters in the last quarter of 2017

Mangoes make emoji shortlist

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The mango could be the next fruit to have its own emoji. 

The popular tropical fruit has made a draft list of 67 new emoji characters being put forward by the Emoji Subcommittee.

The final list of new emojis will be decided at the Unicode Technical Committee in the last quarter of 2017, with the approved emojis set to be released in June 2018. The committee places limitations on the number of emojis encoded each year.

The bid for a mango emoji has come on the back of a push from Australia’s Hort Innovation and the Australian Mango Industry Association. The pair launched the #mangoemojiplease campaign last year, which has since gained significant traction through various social media channels. 

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