The joint venture between India’s Bharti Enterprises and US retail giant Wal-Mart has been given a new name: BestPrice Modern Wholesale.
The cash & carry wholesale business will open its first store in Punjab next year, according to the Times of India, and is targeted at supplying traders, restaurants and client-end retailers.
Both partners apparently decided not to use the Wal-Mart brand name to avoid controversy.
“Following careful market research, the BestPrice Modern Wholesale store name reflects what business owners can expect at our self-service stores,” said the joint venture’s managing director and CEO Raj Jain.
The company plans to open 10-15 wholesale stores over the next seven years.
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