Del Monte Pacific has teamed with Bharti Enterprises in India to launch an exclusive range of Del Monte products including packaged fruits and fruit drinks, with the items expected to be available across the country by the end of the year.
As part of the tie-up, the companies have also agreed to set up a production facility near Hosur that is due to open in 2010, IRIS reported.
'We are delighted to bring Del Monte to India. This is a significant milestone for the company,' said Rakesh Bharti Mittal, chairman and managing director of Bharti Enterprises. 'India's fast expanding economy, evolving consumer needs and the emergence of organised retail offer tremendous opportunities for growth.'
Joselito Campos jr, managing director and CEO of Del Monte Pacific, said: 'We take great pride in being associated with a company like Bharti which will help us establish a strong foothold and penetration in the Indian market. Our endeavour is to provide world class products in all our markets including India and we have taken the first steps into the Indian retail market with a clear vision of capturing our consumer's imagination with our range of innovative products.'
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