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Fred Meintjes


Gem avocados to dazzle Tesco shoppers

UK retailer to stock the Westfalia-supplied avocado variety for a limited time

Gem avocados to dazzle Tesco shoppers

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Not content to rest on the laurels of its ‘superfruit’ moniker, the Gem avocado has been introduced in the UK by multinational Westfalia Fruit with the aim of delivering even greater eating pleasure to avocado lovers.

Westfalia Fruit said in a statement that those consumers shopping at select stores of UK retailer Tesco can from today (26 September), for a limited period only, get their hands on what is described as a premium, perfectly-ripened ‘gourmet’ avocado.

“It is easily recognised for its characteristic yellow lenticels or speckles on the dark skin of the ripe fruit,” Westfalia outlined.

According to the group, independent tasting panels have confirmed that "British consumers love the smooth flesh of the Gem with its creamy, melt-in-the-mouth texture, and they enjoy its slightly sweet taste and subtle nutty aroma."

Another key feature of the new branded avocado is a thicker skin, which allows the flesh to be easily scooped out with a spoon.

Westfalia said the Gem avocado is destined to become the darling of 'chefs, domestic goddesses and foodie fanatics'.

“It also delivers an outstanding eating experience while its versatility makes it ideal for use in recipes ranging from the ubiquitous avocado toast to exotic entrées, magnificent mains and the most delectable of creamy desserts," the group said.

“We’re extremely excited to be able to offer UK consumers this premium avocado, which will be on Tesco shelves for a limited period this month,” noted Julia Tew, head of corporate communications at Westfalia.

“We are convinced that Gem is going to become a household name for discerning avocado lovers and look forward to being able to deliver more of this gourmet fruit in the coming seasons," she said, adding that Gem packs are available from today until stocks run out.

Gem is currently farmed by an elite group of licensed growers throughout the world, Westfalia said, with the fruit hand-picked to ensure it remains in optimal condition.

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