Hazera Poland, a local subsidiary of the global vegetable seed and breeding group, has announced that it intends to extend the range of high-quality vegetable seeds it offers to the Polish customers.
According to the company, a new business plan for operations in Poland includes strengthening Hazera’s collaboration within the Limagrain Group, an international agri-business. Limagrain is the second largest company in the vegetables seed industry worldwide.
In view of its successful distribution of Vilmorin-Mikado products, Hazera Poland has said that it wishes to become the sole representative of all Limagrain vegetable seed companies in Poland.
Limagrain's distribution channels in Poland, currently maintained by Hazera Poland and HM Clause Polska, will now be concentrated under Hazera Poland.
The leveraging of Hazera Poland’s infrastructure and its distribution capabilities offers 'a great opportunity to better support our customers' with an expanded range of products dedicated for the Polish market, the group outlined.
“Thanks to the efforts of our local team, we have increased our revenue in Poland over the last years,' said Rémi Bastien, CEO of HM Clause. 'However, we are convinced that Limagrain will gain a significant competitive advantage by reshaping its distribution model in Poland and having a wider range of products, probably one of the best ranges for the Polish market.'
“Hazera Poland aims to become the fourth largest company in the Polish vegetable seeds market,” commented Rami Dar, CEO of Hazera. “We believe that Hazera Poland is perfectly positioned to offer Polish customers a broad and unmatched range of products with great market coverage and high level of support.”
The integration project is expected to be fully implemented by the end of 2019.
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