The international marketing magazine for fresh produce buyers in Europe
Mike Knowles

BY MIKE KNOWLES

@mikefruitnet

Wednesday 27th January 2021, 14:03 London

Cosmic Crisp set for launch in Europe

Variety bred in the US is one of three new apples being grown in Italy and set to arrive on the European market this year

Cosmic Crisp set for launch in Europe

The Cosmic Crisp apple has been available on the US market since 2019

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Cosmic Crisp is among three new apple varieties that have been unveiled at a special virtual event in Italy’s South Tyrol region.

VIP Val Venosta and Vog, the country’s two largest apple suppliers, said they expected commercial production of the varieties – which offer flavours including honey, cinnamon, kiwifruit, plum and elderflower – to be available from the start of the next European season later in 2021.

The trio of products will be sold under three different brand names: Giga, Cosmic Crisp and RedPop.

Cosmic Crisp is already grown in the US, but the arrival of Italian-grown fruit will mark the first time it has been produced and sold outside North America.

Giga and RedPop, meanwhile, are completely new varieties that were bred in Belgium and Italy respectively.

Click here for a full report on Apple Summit 2021, the official launch event for VIP and Vog’s three new varieties.

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