The international marketing magazine for fresh produce buyers in Europe
FPJ Staff

BY FPJ STAFF

Thursday 10th June 2021, 11:13 London

Over 60 speakers join Festival of Fresh

New, free-to-attend UK event is a celebration of the fresh produce industry, focusing on new and exciting developments

Over 60 speakers join Festival of Fresh

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More than 60 experts from across the fields of production, supply, business, retail, science and health will come together next month at the inaugural Festival of Fresh.

The new online event on 13 July is a celebration of the UK fresh produce industry and puts the spotlight on industry issues, new technology, best practice and business leadership, helping to take the sector to the next level. The Festival is organised by FPJ and is backed by the NFU, British Growers, British Apples & Pears, British Summer Fruits, The National Fruit Show and Worshipful Company of Fruiterers.  

Festival of Fresh allows registered delegates to build their programme of content to match their personal interests, with videos available to watch on-demand after the event. There are opportunities to chat, interact and network using Fruitnet’s advanced event platform.

Two simultaneous tracks of content focus on Business & Industry and People & Places, with topics as diverse as sustainability, the road to net zero, science, technology and health.

Speakers confirmed for the event include:

PRODUCTION & TRADE

Following an opening address by NFU president Minette Batters, industry leaders Lee Abbey (NFU), Ali Capper (NFU and British Apples & Pears), Jack Ward (British Growers) and Nick Marston (British Summer Fruits) will discuss a range of issues from margins and profitability to the opportunities to grow the industry. 

Dave Bench, chief executive of the Crop Protection Association, will talk about issues facing chemical protection for fresh produce at this crucial time for the industry.

Beanstalk Global’s Max MacGillivray will host a special chat looking at how the wider agriculture industry is dealing with the big issues of the day, featuring Dr Belinda Clarke from Agri-TechE, Emily Norton from Savills and Anna Harris of Stein IAS.

THE ROAD TO NET ZERO

The theme of sustainability and climate-friendly farming will be the focus of this session, with speakers including LEAF chief executive Caroline Drummond and Barfoots’ MD Julian Marks.

WRAP’s fresh produce specialist Will McManus discusses waste reduction, while an exclusive consumer survey into attitudes around food waste will be unveiled by England Marketing’s Jan England.

There will be a spotlight on new fuel sources with a presentation from Chris Jackson, chair of the UK Hydrogen and Fuel Cell Association.

SELLING IN 2021

The world of retailing continues to evolve at pace, and at the Festival of Fresh we have the newest developments on show.

Kantar’s Joe Shaw Roberts will update the industry on the latest grocery and fresh produce market performance, while retailing expert Bryan Roberts gives his view of the state of the market.

M&S head of trading Lisa Raschia gives FPJ MD Chris White an exclusive look into the latest innovations at the retailer, and Oddbox founder Deepak Ravindran talks about his company's extensive efforts to educate and engage consumers in the fight against food waste.

Birds Eye agriculture manager James Hopwood also joins John Hurst of pea supplier GPC to look at the growth of the frozen vegetable sector and how the branded giant is promoting fresh produce consumption.

BETTER BUSINESS

How to market effectively, and improving the health, wellbeing and performance of staff will all be topics up for discussion in the Better Business session.

On the marketing front, Sunny Side Up’s MD Zoe Ward-Waring discusses the successful Love Fresh Cherries campaign, and Coregeo’s head of marketing Michelle Evans talks brand building in fresh produce, drawing on her experience of helping take Pink Lady and Tenderstem to the top of the bestseller charts.

Looking at staff welfare, business coach Joanne Wheatley explains how to motivate and engage employees, while RABI chief executive Alicia Chivers talks mental health at a time when farmers are under huge emotional strain.

Performance growth coach Leon Mundey looks at how to get the maximum out of your business in an interview with FPJ editor Fred Searle.

And some of the industry leaders of tomorrow will be introduced, as LSA fellowship scheme leader Coral Russell chats to up-and-coming stars Rebecca Smith (Valley Produce), Valeria Kiss (APS Produce), Matt Boyns (Bakkavor) and Libby Rowland (Vitacress).

THE GREAT HEALTH OPPORTUNITY

The fresh produce sector has never been in a better place to meet the nutritional needs of the nation as government health strategies combine with a drive for plant-based eating to boost the industry.

Marcela Villarreal from the UN’s Food & Agriculture Organization, tells Fruitnet’s Mike Knowles about the aims of the International Year of Fruit & Vegetables.

Fred Searle will host a discussion featuring Alo Solutions’ Barbara Bray and Julie Cleijne of Sustainable Kitchen Consultants looking at issues around health and nutrition.

Veg Power boss Dan Parker will give an update on the groundbreaking Eat Them To Defeat Them industry campaign, while FPJ will have an exclusive interview with gold medal-winning Olympian Jessica Ennis-Hill, who is working as an ambassador for Berry Gardens in the run up to the Tokyo Games. 

SCIENCE & TECHNOLOGY

Everybody wants to know what the next big technological innovations will be, and the Festival of Fresh has got you covered. 

In a special programme hosted by Simon Pearson, founding director of the Lincoln Institute of Agri Food Technology, PhDs will outline their work in a series of punchy poster sessions. They include Roopika Ravikanna (maximising availability of transportation robots through intelligent allocation of parking spaces); Christopher Page (procedural generation of strawberry plants); Rajitha De Silva (vision-based navigation system for row crops); and Laurence Roberts-Elliott (research in multi-robot mapping of soil properties).

Fred Searle will host what is set to be a lively debate on gene editing in horticulture, with panellists including Cathie Martin (John Innes Centre), Tom Bradshaw (NFU), Steven Jacobs (OF&G) and Liz O’Neill (GM Freeze).

Fred also talks to Pål Johan From of Saga Robotics about the Norwegian outfit’s latest innovations in horticultural automation.

And how about aeroplanes made out of carrots? It sounds far-fetched, but a Scotland-based company has developed an extraordinarily powerful material from waste vegetables. Christian Kemp-Griffin, chief executive of Cellucomp, tells us all about it.

We will also see examples of new technology, including the Robotti and Slopehelper robots, B-hive's HarvestEye system and Janny MT’s innovative storage unit for fresh produce.

WORLD OF FRESH PRODUCE

Fruitnet’s team of global reporters bring Festival of Fresh interviews with leading figures from around the world.

Luisa Cheshire speaks to Robert Budianto from Java Fresh in Indonesia and Nina Patil from Fresh Express in India to hear about their latest innovations.

Luisa also hears from Fresca’s Stuart Ansell and Fresh Domain’s Brett Jackson about the two sides’ tieup in Asia.

Michael Barker hears how the new trading environment is going down in the EU from Belgian organisation VLAM’s Brexit expert Ward Verberck.

And Fruitnet managing editor Maura Maxwell brings the latest news from Spain and Latin America.

THE BIG CHAT

Closing the day off will be a series of interviews with fascinating individuals from across the business. 

They include Alan Walsh from Walsh Mushrooms giving his view of the growing mushroom business and the new trading relationship post-Brexit.

British Summer Fruits’ chair Nick Marston reflects on 25 years of the industry body and the phenomenal growth of soft fruit.

National Fruit Show chair Sarah Calcutt interviews industry titan Theresa Wickham about her life in the industry.

Looking at what the fresh produce sector can learn from others, Ed Salt, MD of Delamere Dairy, will discuss sustainability and making a success of exports with Promar International's John Giles

And Norton Folgate MD Matt Hancock talks to young Fruiterers who are making a real impression in the trade.

Further speakers will be announced shortly. 

The Festival of Fresh is free to delegates in the UK and globally, and offers the opportunity to chat, network, interact and help shape the future of the industry. 

See www.fpjlive.com for further information and to secure your place, and sponsorship opportunities are available by emailing [email protected].

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