Industry body Ausveg is hosting a delegation of 30 international fresh produce buyers from nine countries from 10 May.
The group will visit Western Australia to see vegetables producers before heading to the inaugural Hort Connections trade event in Adelaide from 15-17 May.
The reverse trade mission (RTM) offers international buyers an opportunity to see how Australian produce of grown and highlights Australia’s ability to supplier high quality, safe vegetables throughout the year, said Ausveg national manager of export development Michael Coote.
“Australia currently exports over A$230m of fresh vegetables per year, and has the potential for further growth,” Coote explained. “The industry is seeking to increase this to A$330m per year by 2020 – a 40 per cent increase.
“The 2017 RTM is an industry-led event that gives vegetable growers from across the country the opportunity to connect with fresh produce buyers from key export markets to help the industry achieve its export targets over the coming years.”
“We are confident that the networks formed during this Mission will result in increased exports for Australian growers, and will enable Australian vegetables to be promoted throughout a number of pre-existing and new markets.”