Asia Fruit Logistica exhibitor preview: Asia

This article is part of Asiafruit Magazine’s Asia Fruit Logistica exhibitor preview series, spotlighting some of the key companies to see at Asia’s most important fruit and vegetable event. This article highlights exhibitors in all markets in Asia, excluding China; the China focus will be posted tomorrow. You can view the full feature in the latest edition of Asiafruit Magazine here or view all of the previews by region here.

Fresh Point Co

Fresh Point Co from Thailand will bring its popular aromatic young coconuts and fresh ginger shipped by sea into the limelight at Asia Fruit Logistica, alongside a selection of Thai produce from its Fresh Connect line.

“These are two core products with strong demand and proven export performance,” explains company director, Kitivat Vimonsombat, who says Fresh Point is on a mission to help people live healthier lives.

Such is the promise for coconuts that Fresh Point has invested in its own processing facility to assert greater control over quality and supply. “This has helped us meet growing export volumes while maintaining the standards our customers rely on,” Vimonsombat notes.

Supplying buyers across Asia, Europe, and the Middle East, the globally-certified grower-exporter has branched out into additional value-added formats, such as ginger powder and fresh tamarind in a bid to satisfy consumer desire for healthy, natural, and convenient products.

Aomori Trading

Back to basics is this year’s theme for Aomori Trading which has exhibited at Asia Fruit Logistica since 2013. The group will solely display Japanese Aomori apples this year, as it builds on recent export success.

“Our goal is to steadily promote exports of Aomori apples,” reveals Hideo Obori, senior marketing manager at Aomori Trading, which works on behalf of multiple member companies to expand markets for premium apples and seasonal fruits grown in Japan’s Aomori prefecture. 

In March, Aomori Trading sent fresh Japanese Aomori apples to India for the first time since the market opened officially in 2022, following in the footsteps of apple juice exports in December. The organisation also exported fresh Japanese Aomori apples to the US for the first time in 14 years.  

Driscoll’s Asia

As a global berry leader, Driscoll’s Asia delivers premium strawberries, blueberries, raspberries, and blackberries across South-East and North Asia. Through its proprietary breeding programmes, the group develops unique varieties that offer exceptional flavour, texture and appearance, all of which are non-GMO (genetically modified).

“We’re expanding in developed markets like Hong Kong and Singapore, while growing presence in emerging cities, including: Kuala Lumpur and Bangkok,” says Andy Suh, Driscoll’s senior director for rest of Asia, who adds that North Asian market expansion is planned for late 2025. 

Recently Driscoll’s Asia introduced high-flavour raspberries and blackberries to South-East Asia, plus established summer strawberry production in Yunnan for fresher regional supply. Its partnership with Costa will also bring Laos-grown fruit to the market.

Magnus Farm Fresh

Magnus Farm Fresh from India will use Asia Fruit Logistica as a “launchpad for global business”, after venturing into table grape production and processed corn and coconuts.

Since launching in 2020, the ambitious grower-exporter has expanded its operations, product range, and workforce to 90 people. The business is growing 25 per cent year-on-year, says the firm’s director, Girish Sarda.

“Our grape operations kickstart in October on 30ha, which we plan to increase to 200ha in three years’ time across India’s major grape-growing belts of Nashik and Sangli,” Sarda explains.

“Since June, we are GlobalGAP-certified grower-exporters of vacuum-packed corn and Indian semi-husked coconuts. We are set to expand these two new products in Asia, Middle East, and European markets.”

Magnus Farms works with around 1,200 smallholder growers, exporting Indian seedless grapes, pomegranates, bananas, coconuts, and mixed vegetables to over 25 countries under various sustainability-focused certifications.

Del Monte

Del Monte will showcase its premium pineapple varieties: Del Monte Gold (golden, extra-sweet), Honeyglow and Miniglow (golden shell, aromatic), exclusive Pinkglow (pink flesh, candy-like flavour), and eye-catching Rubyglow (red shell, golden flesh). The group’s renowned bananas and fresh-cut fruit in convenient packaging will also be featured at the stand.

Targeting Greater China and South-East Asia, Del Monte recently innovated with a Hong Kong vending machine, selling gift-boxed Pinkglow pineapples, which created a novel premium fruit retail experience for consumers. 

Additionally, Del Monte’s collaboration with Lady M Hong Kong produced the limited-edition Pinkglow Piña Rosa Mille Feuille, successfully elevating brand awareness through luxury desserts.

ONE

Ocean Network Express (ONE) is excited to raise awareness at Asia Fruit Logistica of its reliable and efficient refrigerated shipping services for fresh produce across Asia-Pacific, according to Matty van der Waal, who recently stepped into the role of global head of reefer and special cargo. 

In particular, Van der Waal says the Singapore-headquartered liner shipping company offers the produce industry a faster transit time for exporting fresh Chilean cherries to Hong Kong thanks to its flexible port rotation approach.

Operating a fleet of over 260 vessels across an extensive international network, ONE is focused on strengthening its position in the global reefer and special cargo market through customer-first thinking, and continuous improvements. 

As such, the company is committed to investing in brand new, fuel-efficient reefers and vessels that will expand its shipping capacity and reduce its greenhouse gas emissions.

Hernan Corporation

One of the pioneering exporters of fresh whole durian from Malaysia to China is planning to ramp up volume to China and other high-growth markets. 

Hernan Corporation, a leading exporter of Musang King durian, aims to leverage the expanded capacity of its 4,000-plus ha plantation – one of the largest in Malaysia – and upgraded processing and logistics facilities. Both developments will provide long-term supply stability as Hernan deepens its global presence, backed by a future traceability programme, greater processing automation, and sustainable packaging.Hernan is well-known for Musang King durian in China, Hong Kong, Australia, the Middle East, and beyond, according to business development manager, Caylie Chan. 

Now the firm is developing value-added durian products, including ready-to-eat desserts with extended shelf-life, plus pulp and paste for the premium retail and foodservice sectors. 

This year Hernan will showcase its flagship fresh whole Musang King durian, and whole frozen IQF and vacuum-packed Musang King durian, as well as processed durian offerings.

JMB Exporters

JMB Exporters is working actively to expand both its exports to Asia, Africa, and Europe, as well as its imports into the GCC (Bahrain, Kuwait, Qatar, Oman, Saudi Arabia, and the United Arab Emirates).

The Pakistan-based trading company – forming part of the JMB Group which operates an office in Dubai – specialises in the reliable sourcing, export, and import of premium produce for international wholesalers, supermarket chains, and importers. 

“We’re striving to become a one-stop solution for the fresh produce trade; bridging global growers with high-demand markets through consistency, quality, and trust,” says Mutaib Ateeq, sales and operations manager at JMB. 

During Asia Fruit Logistica, JMB will highlight its core products: apples, Kinnow mandarins, mangoes, onions, and potatoes (White and Red Mozeka varieties). JMB also imports: avocados, bananas, kiwifruit, lemons, Valencia oranges, pears, pineapples, and plums. 

FAMA

Malaysia’s Federal Agricultural Marketing Authority (FAMA) is targeting a 30 per cent growth in national agri-food exports by 2030, supported by expansion into new markets across the Middle East, Europe, and Asia-Pacific.

Efforts are focused on broadening the reach of ‘Malaysia’s Best’-branded products, which are strictly certified for their freshness, food safety, and quality, according to Abdul Rashid bin Bahri, FAMA’s director general.

FAMA aims to position Malaysia as a key source for high-quality, sustainably-produced, and fully-traceable tropical fruits and halal-certified agri-food products. “Upcoming developments include stronger collaboration with global retailers, enhanced packaging innovation, and integration with blockchain-based traceability systems for Malaysia’s Best products,” adds Noorsham bin Ramly, senior director of the international promotion department at FAMA.

FAMA will promote the diversity of Malaysia’s Best brand at Asia Fruit Logistica. The range encompasses: durian, jackfruit, MD2 pineapples, dragon fruit, carambola, and guava, as well as ready-to-eat products, juices, dried fruits, and minimally processed fresh produce. 

Partners Plus 

Partners Plus will use Asia Fruit Logistica’s global platform to promote its offer of premium Cavendish bananas, mangoes, muskmelon, passion fruit, and frozen fruit and vegetables. 

Having set its sights on new markets in Asia, the Middle East, and Europe, the business has expanded its sourcing network with large-scale, trusted suppliers throughout Vietnam. The target is consistent quality and year-round availability of internationally-certified supply.

Partners Plus has spent the last year strengthening its partnerships with modern processing facilities to improve product preservation and logistics. At the same time, the firm says it is exploring sustainable packaging solutions, and enhancing its traceability systems to continue satisfying the ever-evolving expectations of international markets.

Established in Tokyo, Japan, Partners Plus operates two branch offices in Hanoi and Ho Chi Minh City in Vietnam; supplying demanding markets across Asia, Australia, and the US.

Ecoplants

Ecoplants will drive awareness of its advanced ethylene action inhibitor, Freshlong 1-MCP (pictured above), which is designed to preserve the field-to-fork quality of climacteric fruits, such as: apples, bananas, mangoes, avocados, and durians. “We are looking to meet potential partners who are interested in introducing and registering Freshlong 1-MCP in their markets,” points out Seokin Back, who is responsible for global sales and marketing at Ecoplants.

As climate-related challenges continue to disrupt supply chains, Ecoplants believes its technology offers a practical, science-based solution to reduce risk and waste, while offering greater flexibility in marketing windows, especially during unpredictable environmental conditions.

“Freshlong is a highly effective post-harvest treatment that helps reduce spoilage, maintain firmness and appearance, and significantly extend shelf-life during storage and transport,” Back explains. “Our booth will showcase its unique benefits for exporters, cold chain operators, and retailers in South-East Asia and beyond.” 

Top Fruit

Korean exporter Top Fruit is looking forward to meeting buyers during this year’s show in an effort to build new business opportunities for its berries. 

As a leading Korean fresh fruit supplier, Top Fruit will showcase its strawberries and Shine Muscat grapes, which are exported predominantly to countries across Asia.

“As strawberry production area increases, we want to expand our exports,” reveals CEO, Jeff Jun, who says Top Fruit currently supplies most countries in South-East Asia. 

PIL

Pacific International Lines (PIL) will highlight its global reefer capabilities and tailored logistics solutions for transporting fresh produce safely, efficiently and sustainably across long distances. 

The Singaporean company has increased its services in Latin America, Africa, India, Intra-Asia and Oceania; pointing out that these routes offer faster transit times and improved connectivity for fruit exporters and importers for whom quality and freshness are critical. PIL says its young reefer fleet is also equipped with advanced technologies, like Active Controlled Atmosphere, and real-time cargo monitoring to help preserve product integrity. Continued investment in digital platforms is underway too.

In an effort to lead in sustainable and smart shipping solutions, PIL is actively growing its network and renewing its fleet. In the last ten months, the firm has taken delivery of four 14,000-TEU and two 8,200-TEU LNG dual-fuel container vessels, with another 12 LNG dual-fuel vessels on order under its decarbonisation strategy.

Fruit Master Agro Fresh

Over the past 12 months Fruit Master Agro Fresh has experienced a significant uptick in global demand for its innovative orchard systems. The growing appeal has prompted major upgrades to its manufacturing facilities in order to double annual production capacity, and develop its market position. 

The pre- and post-harvest solutions provider is a specialist supplier of High Tensile Pre-Stressed Concrete Poles which are integral to constructing modern trellis systems in the field. The solution, developed using cutting-edge Italian technology, will be on display at Asia Fruit Logistica.

“This system offers unparalleled durability and sustainability for orchard development,” points out the company’s CEO, Izhan Javeed. “Plus, we provide all the necessary accessories to build resilient and efficient orchard systems.” 

Fruit Master Agro Fresh aims to play a larger role in developing modern orchards worldwide that will enhance productivity for growers. As it scales new heights, Javeed says the business is focused on fostering global partnerships, while keeping sustainability and innovation at the heart of its vision.

TopSoil Fruits India

Building on a family farming legacy stretching back three decades, TopSoil Fruits India (TSF) has evolved into an international export business with a passion for agriculture and a strong work ethic.

Today TSF is a prominent producer-exporter of table grapes, pomegranates, and bananas. The company’s owned production is complemented by efficient cold storage and pre-cooling facilities.

While at Asia Fruit Logistica, co-founder and CEO, Harsh Moholkar, says the company wishes to attract new business with like-minded global importers. The goal is to establish “future-proof” partnerships built upon shared values and ethical principles.

“Every year we are improving, achieving our goals, and getting repeat orders from buyers,” Moholkar notes. “Now we want our fruit to reach more importing countries, and work with genuine buyers throughout the seasons for black and white grapes, pomegranates, and bananas.”

Daemyung Farms 

Over the course of the last 12 months longstanding Korean producer-importer-exporter Daemyung Farms has strengthened its supply chain to provide premium produce exclusively to three major retailers in Korea. 

Domestic growing operations have been expanded, with specific farms dedicated to its high-end supermarket partnerships. Next year the company will introduce a new cold storage facility in the north to strengthen winter vegetable sourcing; complementing two existing storage and ripening facilities in southern Korea.

Asia Fruit Logistica forms an integral part of Daemyung’s business strategy, says company president Donghwan Lee, who recognises its unparalleled networking opportunities and access to key industry players. 

This year Daemyung will promote its seasonal and premium fruit selections, including peaches and persimmons, as well as strawberries, Shine Muscat grapes, pears, apples, garlic, and paprika.

Top Fruits

Top Fruits offers premium Malaysian durians from 20-year-old trees, including Musang King, Black Thorn, and D24 varieties. The Malaysian company specialises in nitrogen-frozen whole durians and ready-to-eat pulp for international markets, plus heat-treated durian paste for desserts and OEM use.

This year the company launched Musang King gelato and durian ice cream, alongside its existing durian pizza and mochi offerings, targeting Asia-Pacific markets like China and Indonesia. 

Top Fruits remains focused on export growth and natural cultivation. In 2024, the company hit a key milestone when it exported fresh durian to China – a move which was supported by technology adoption and strategic partnerships in order to capitalise on rising global demand. 

Platinum Fruits

Determined to strengthen and streamline, Thailand’s Platinum Fruits has reinforced safety and quality throughout its production, packing and delivery processes, ahead of fully integrating its logistics across land, air, sea, and rail.

Next on the agenda are new markets, says CEO Natakrit Eamskul who describes Platinum Fruits a one-stop-shop for premium Thai fresh fruit, with a reputation for quality, consistency, and compliance. 

“By improving our logistics infrastructure, we aim to reduce overall costs, maintain product freshness, ensure consistent quality, and deliver on time,” explains Eamskul. 

“We provide a full range of seamless services including: refrigerated containers, freezing units, comprehensive export/import customs assistance, and both domestic and international container transportation from a dedicated loading yard.”

Already serving China, Asia, and the EU, Asia Fruit Logistica presents an opportunity for Platinum Fruits to raise its profile and develop global opportunities for its durian, longan, mangosteen, coconut, and ready-to-eat durian sticky rice. 

Mr Fruity

To mark its 11th anniversary in business, Thailand’s Mr Fruity will launch an import venture under the Deva Group umbrella to source a diverse range of products beyond fruit and food. 

Already a specialist supplier of the Golden Pillow durian variety, Mr Fruity also exports premium fresh and frozen coconuts, mangoes, mangosteen, jackfruit, bananas, longans, pineapples and passion fruit.

At Asia Fruit Logistica, sales director Thanaporn Amatyakul (pictured above) says Mr Fruity will introduce its Mr Wolffia-branded plant-based protein. Amatyakul believes the product offers “unique nutritional benefits” as a superfood ingredient for food, desserts, or smoothies.

Also under the spotlight will be Mr Fruity’s frozen durian and frozen mango – both high-quality, versatile exotic fruits, and prized among international consumers.

Sunforest

Sunforest is eager to demonstrate the smart benefits of its field-portable Near Infra Red (NIR) Spectrometers, which were recently adopted by the Association of Avocado Exporting Producers and Packers of Mexico (APEAM).

The cutting-edge tool measures fruit brix, Pol, and moisture content in a non-destructive manner during production. Ongoing development is underway to enable durian pulp’s dry matter content to be measured by analysing the stem and rind spectra. 

“Using a Sunforest device growers can gather accurate information about fruit sweetness, dry matter, and internal defects while the fruit is still hanging on the tree,” comments Jay Hwang, director of Sunforest. “It saves product loss, and provides a high working efficiency.”

The Korean company will draw attention to its Sunforest-Landkind app package at Asia Fruit Logistica. This enables users to connect their NIR device directly with the Landkind mobile app; allowing growers and packhouses to easily record and view their dry matter and Brix measurement results on digital orchard maps.