Darren Smith

Darren Smith is the founder of specialist consultancy firm Making Business Matter.

  • christine tacon main

    GSCoP: Where are we now?


    Darren Smith explains why fresh produce suppliers and account managers need to understand the Groceries Supply Code of Practice before being able to call foul play

  • UK apple supermarket hand

    How to prepare for a supermarket meeting


    Supermarket meetings can be the most daunting dates in the calendar. Supplier relations consultant Darren Smith offers seven top tips on how to minimise the stress and impress on the day

  • Analysis

    Opinion: Why promotions deserve more attention


    Ex-supermarket category manager and supply chain consultant Darren Smith on why suppliers should spend more time on a promotions strategy