The Elche-based company produces around 50,000 tonnes of fruits and vegetables in Valencia, Murcia, and Castilla-La Mancha
Anecoop has announced the incorporation of its latest partner cooperative, Marfruit. Located in La Marina de Elche, Marfruit has 2,000ha of its own production spread across the Valencian Community, Murcia, and Castilla-La Mancha.
The deal will add an extra 50,000 tonnes of fresh fruit and vegetables to Anecoop’s offer, including almost 30,000 tonnes of melons. Marfruit produces a range of varieties such as Piel de Sapo, Amarillo, and Galia, and, starting this season, Cantaloupe. Broccoli, is another key crop for the cooperative, with annual production exceeding 6,000 tonnes.
Marfruit also produces around 5,000 tonnes of pomegranates annually, including the Mollar de Elche PDO variety, Wonderful and Bigful. Rounding out the company’s offering are artichokes, sweet potatoes, and butternut and Halloween squash.
“With 49 years of experience and a successful model of structured and efficient business management, Marfruit is synonymous with family farming and values that support rural development in southeastern Spain,” Anecoop said. “The Elche-based company shares our commitment to sustainability and holds the demanding IFS and Global GAP agri-food certifications.”
Marfruit’s CEO, Eduardo Boix, commented: “After almost five decades in business, we are taking another step forward, a key strategic leap. Joining a leading international company like Anecoop expands our business opportunities and access to new markets”.
He said the move would allow Marfruit to improve its efficiency, strengthen its foundation, grow, and become stronger and more competitive in the face of the demands of the global market in which it operates.
Anecoop president Alejandro Monzón added: “We continue to move forward, showcasing a quality offering that, after this new addition, grows in both product and volume; strengthening a business structure that is increasingly better prepared to face the future challenges our sector faces, with the primary objective of improving the profitability of our farmers”.
