Connected by Taste campaign aims to restore the importance of fruit and vegetables in people’s everyday lives
BelOrta has launched a new consumer campaign to highlight the meaningful role that fruit and vegetables play in people’s day-to-day lives.
“The consumption of fresh fruit and vegetables is under pressure, while shared eating moments are becoming less self-evident. With our new B2C campaign Connected by Taste, BelOrta aims to restore meaning to fruit and vegetables in people’s everyday lives,” the cooperative’s marketing manager, Glenn Sebregts, said.
“With Connected by Taste, we don’t just showcase our products, but above all what they make possible: genuine, warm moments between people. By strengthening that relevance, we help build a future in which fruit and vegetables once again become a natural part of daily life.”
As a cooperative of, for and by growers, BelOrta starts from production. In the campaign, this connection is extended to concrete consumption moments, using the well-known BelOrta ‘Ò’ as a visual bridge between field and fork.
The campaign consists of four seasonal TV adverts, complemented by product-specific spots throughout the year, aligned with availability and seasonality.
The winter advert is airing from February in Flanders on all VTM channels and in Wallonia on La Une, Tipik, LN24, AB3 and AB Explore, supported by YouTube and other digital channels. You can view the advert here.
