The banana brand leveraged its ‘Pop by Nature’ platform to virtually transform New York’s Times Square on 15 April
Chiquita Brands International marked National Banana Day by utilising an AI-powered social video experience to take over Times Square in New York.
For the third consecutive year the banana brand transformed 15 April into National Chiquita Day, building on its ’Pop by Nature’ platform to “blend tropical energy with pop culture flair, reimagining one of the world’s most iconic locations as a banana-forward celebration that’s impossible to ignore”.
“Chiquita has always been about more than just bananas; it’s about bringing joy to everyday moments,” said Marco Volpi, chief marketing officer at Chiquita.
“National Chiquita Day is our way of turning that joy into something bigger, something people can see, hear, and be part of together.”
As part of this year’s celebration, Chiquita introduced a new limited-time, tropical-inspired jingle and dance challenge, inviting fans everywhere to join in.
Designed to be simple, catchy, and instantly recognisable, the dance features a signature Chiquita move that creators and consumers alike can learn, share, and remix across social platforms.
All campaign content, including the video activation and dance challenge, has been shared on Chiquita’s official Instagram channel.
To extend the celebration, Chiquita is hosting an Instagram-only promotional giveaway through 19 April, offering fans in the US and Canada the chance to win ceramic bowl and plate sets inspired by the Pop by Nature campaign.
”With this activation, Chiquita continues to reinforce its role as the category leader, not just in quality, but in culture,” the group stated.
”By blending innovation, storytelling, and participation, the brand is redefining what it means to celebrate something as simple, and universally loved, as a piece of fruit.”
