Group strengthens its vertical integration model with a focus on berries and its two logistics centres in Europe
With more than three decades of experience in the fresh produce sector, Daifressh Group has established itself as a specialist in a wide range of fruits and vegetables, with citrus and berries as its main product lines.
Over the years, the company has developed a growth strategy based on vertical integration, which allows it to manage the entire supply chain: from production and commercialisation to logistics and distribution in key European markets. As part of this strategy, berries have become one of the group’s main priorities. Daifressh produces in Poland during the summer season and Morocco in the winter and spring months, thereby guaranteeing proximity of supply to the European market all year round.
The company’s own production is complemented by the Dai-Growers, Daifressh’s global network of associated producers, with whom the group maintains long-term strategic partnerships. This structure allows it to extend its supply calendar, guaranteeing a steady and diversified offer, and ensures fresh fruit grown under the highest standards of quality, and food safety.
The company applies the same approach of working with strategic growers across all product categories, such as citrus and vegetables, among others, consolidating a global sourcing model that ensures availability and quality all year round.
“Our strategy is focused on giving customers trust and continuity. With our own berry production in Poland and Morocco, along with our strategic partnerships with Dai-Growers, we secure year-round supply, always under the highest quality standards,” says managing director Ana Claramunt.
The group’s two logistics centres in Poland and the Czech Republic are strategically located close to key markets, allowing it to optimise delivery times and respond quickly to the needs of retailers and distribution chains across Central and Eastern Europe. Supported by digitalised processes and operational efficiency, Daifressh says these centres strengthen its ability to deliver a flexible, competitive and customer-focused service.
“With this strategy of vertical integration, Daifressh becomes the perfect partner for our clients, supporting them throughout the entire chain. Our model allows us to guarantee quality, safety and traceability at every stage, always under the highest international standards,” Claramunt says. “We look forward to welcoming visitors to our stand at Fruit Attraction, in Hall 8 - Stand 8B09.”
