Innovative technology integrates directly into labels and packaging materials to slow natural aging of fresh fruits, vegetables and flowers
Fresh Inset’s smart label option Vidre+ has been named the winner of the 2025 pre-commercialised Packaging Europe Sustainability Awards.
Vidre+ is designed to slow down the natural aging of fresh fruits, vegetables, and flowers by integrating directly into labels, stickers, and the materials from which packaging is made.
It gradually releases its active component inside the packaging without leaving any residue on the product, and can be used as a label or printed directly onto any type of packaging material.
It fits existing production lines and requires no additional investment or process changes.
The product has now been recognised with the sustainable packaging award, which is granted annually by Packaging Europe and honours breakthrough technologies ”redefining the role of packaging in building a more efficient and sustainable food ecosystem”.
“This award is a major milestone for our teams and a confirmation that scalable sustainability is possible even in complex, global supply chains,” said Krzysztof Czaplicki, co-Founder of Fresh Inset.
“Vidre+ allows companies to reduce food waste, manage inventory more effectively, and deliver higher-quality products to consumers.
”With Vidre+ every package becomes active, working like an ‘invisible shield’ that protects the product from losing freshness,” he outlined.
