The 100 per cent plastic-free packs will be available at selected retailers in Europe, Chile, Brazil, and Colombia
Hortifrut has launched a festive, 100 per cent plastic-free pack for the holiday season. The Berry Christmas packs will be available simultaneously across Europe and Latin America – with a focus on Chile, Colombia, and Brazil – through selected retailers.
The company said the new design “offers a healthier alternative to the season’s traditionally more sugary products and seeks to expand the category by connecting with new audiences”.
In Europe, Berry Christmas joins a pipeline of seasonal innovations that the company has introduced in response to growing demand for seasonal, convenient, and responsible formats.
In Latin America, meanwhile, the new packs form part of Hortifrut’s market-development strategy to boost demand for domestically-grown berries. The proposal seeks to energise the category with consumer-relevant options in Chile, Colombia, and Brazil, where it will be marketed under the Berry Good brand.
Stephanie Giorgi, global marketing director at Hortifrut, said: “This launch reflects our close relationship with customers and consumers, and our ability to anticipate what they are looking for during this season: freshness, convenience, and sustainable packaging.
“Our goal is to bring these innovations to all our markets, because we know many consumers already view blueberries as a ‘healthy sweet’ alternative. And in Latin America, we will market it under a single brand, Berry Good, to strengthen recognition and build a clearer emotional connection with the brand”.
Jorge Lima, general manager of Hortifrut Latam, added: “In Latin America we continue to develop the category with proposals that drive traffic, rotation, and value at the point of sale. Berry Christmas is a format that connects with our consumers through the emotion of the holiday season, the flavour and health benefits of berries, and reinforces our commitment to the environment”.
Berry Christmas packs will be available from December at Eurospin (Italy), Spar (Austria), and Bananar (Iceland), as well as at Spid and Jumbo (Cencosud, Chile), Carulla (Grupo Éxito, Colombia), Jumbo (Cencosud, Colombia), Pão de Açúcar (Brazil), and Santa Luzia (Brazil).
