Hass Avocado Gen

Evert Wulfrank, CEO of Belgium-based Durabilis, describes Ethiopia as a country full of opportunities. Back in 2011/12, he says, while seeking an additional source for snowpeas and sugarsnap peas to complement the company's supplies from Guatemala and Peru, Ethiopia emerged as the best candidate.

“It was because of the supply window, the climate and the economic and political situation,” says Wulfrank. “Starting with a very risk-averse strategy, we laid the foundations and established a good network.”

As Durabilis was developing its business in Ethiopia, the company came across other opportunities.

“We were contacted by a local group of avocado growers who had been establishing an avocado plantation with the full support of the Ethiopian government and with the help of Israeli NGOs,” recalls Wulfrank. “They were looking for a commercial and post-harvest partner, someone who could complement them in the supply chain and bring their product to high-value markets, such as the Middle East and obviously Europe. This is how we initially started. We saw the opportunity, we knew the logistical challenges and the operational challenges in the country and we understood the market potential of avocados.”

According to Wulfrank, efficient logistics is the key to success, especially for a landlocked country like Ethiopia, and the finalisation of the railroad from Addis Ababa to Djibouti is a major help.

“The Ethiopian authorities have invested in this infrastructure,” he says. “So there is a fully operational line allowing you to ship by train all the way from Addis Ababa to Djibouti. It can take 7-9 days to get to the port of Djibouti by road. By train, it’s around 16 hours. Close to Addis Ababa, near the train station, there is an opportunity for infrastructural investments, such as value-added warehousing, which for fresh produce could be an important evolution for the country.”

Ethiopia’s main window of supply for avocados currently stretches from August to October, but Wulfrank sees the potential to extend the window into January and February.

“The climate is very stable, comparable to Guatemala,” he says. “The oldest trees are four to five years’ old, the younger ones two to three years. With that in mind, we are seeing growth of 10-20 containers this year, then 100-150 containers in the next few years. The farmers are really committed to increasing these volumes up to 500ha in this first phase.”

Responsible production, however, comes before growth, according to Wulfrank. “At Durabilis, we want to play an important role in accelerating the transition to sustainable food and agriculture,” he says. “This starts with how you farm. We do sustainability analyses, both social and environmental, and then you have to understand to what extent you have an impact.”

That includes water usage, he stresses. “In an area where availability of water is low, an avocado operation - probably any agricultural operation - would not have a good impact on the environment,” he warns. “We first were on another site in Ethiopia, which we decided to withdraw from and install in the region we are in now. Our conclusion was the impact of an avocado operation here would be well within the scope of responsible agriculture.”

Since avocados are so nutritious, Wulfrank explains, not eating them due to their water needs would be drawing the wrong conclusion. “The conclusion is we have to promote this product because of its nutritional value,” he says, “but we have to be very responsible about where we grow it, and that is exactly what we are doing.

“We need to understand the impact that the production of food has on ourselves, on the planet and on local communities. We are stakeholders here in Ethiopia so we need to collaborate. It’s a big country. There have been challenges. But I do believe that the impact that the country can have on the development of avocados and many other agricultural crops can be huge.”