Polskie Jagody adds new commercial raspberry production to complete its berry portfolio while continuing to expand its global reach and test new varieties
The benefits of blueberries have been championed for some time, so it is perhaps no surprise that the theme of healthy living came to the fore when Poland’s blueberry season began this year.
“We kicked off the 2025 blueberry season with an exciting new event that promoted healthy living by combining berry consumption with sport – the very first ‘Blueberry Run’ where competitors raced through a blueberry plantation,” explains Agata Malkiewicz, sales director at Polish supplier Polskie Jagody.
This year also marks another milestone, she says, with the group moving from successful trials of new raspberry varieties to their first commercial harvest, thereby extending its range.
“With this addition, we can now offer customers across Europe and beyond a complete berry portfolio – organic and conventional blueberries, strawberries, blackberries, and raspberries – all grown for the fresh market,” says Malkiewicz. “The latter three are cultivated exclusively under protective tunnels, and to ensure maximum freshness and flavour, we pre-chill all fruit within 30 minutes of harvest.”
Polskie Jagody’s commitment to innovation extends further: the company collaborates closely with other growers to test new berry varieties. Varietal renewal is “advancing rapidly” at its blueberry farms, with plans to replant about 40 per cent of fields within the next three years, introducing new cultivars with superior firmness, crunch, and shelf-life.
Beyond the company’s own production, it also imports berries during the off-season, providing state-of-the-art optical sorting and packing services.
“This precision technology guarantees that every berry – whether from our farms or partner growers – meets the highest standards of quality and consistency,” Malkiewicz continues.
Germany, the UK and Ireland remain Polskie Jagody’s core markets, but the company is steadily expanding into other European countries as well as the Middle East, where it has strengthened its presence with both container shipments of blueberries and the first arrivals of airfreighted blackberries.
New opportunities are also presenting themselves in Asia, Malkiewicz confirms, with India receiving Polish blueberries in 2025 and exports to Vietnam in the pipeline.
“Our customers expect fruit with outstanding shelf-life, firmness, and flavour,” she outlines. “Delivering on these expectations requires not only careful varietal management in the field but also the most advanced post-harvest handling. That’s why we are focused on licensed varieties that offer both broader sales opportunities and higher customer satisfaction, supported by the invaluable precision of our optical sorter – equally effective for our own crops as for blueberries sourced from diverse origins in the off-season.”
