Deal will serve as a springboard for SanLucar’s expansion into North America and Asia
SanLucar has acquired a controlling stake in Twin River Berries To Go, the mobile distribution arm of leading US berry marketer Twin River Berries. The Puzol-based company said the partnership would enable it to expand its operations North America and Asia.
“This partnership is a milestone in our journey to bring extraordinary taste to consumers around the world,” said Stephan Rötzer, founder and owner of SanLucar. “Twin River Berries shares our passion for quality, our commitment to responsible agriculture, and our belief that premium fruit should be available every day of the year.”
Armin Rehberg CEO of the SanLucar Group added: “For me it’s like coming home, because I started my career 30 years ago in US retail and for us it’s always important to do things in a way that we can be proud of and we are really proud of this new partnership.”
According to SanLucar, the deal creates a single, integrated operation serving customers across North America and Asia. “For retailers, the partnership delivers the supply depth, genetic advantage, and year‑round availability required by the world’s most demanding buyers – supported by a premium brand that consistently drives consumer trust, loyalty, and higher basket value,” the company said.
“For growers, the combined platform offers expanded market access, stronger commercial programmes, and the ability to participate in a differentiated, value‑driven supply chain that rewards quality and long‑term stewardship.”
The partnership also unlocks new potential through Mexico as a key production region, adding strategic value for North America, Asia, and Europe. Twin River Berries’ established Mexican programmes provide SanLucar with a production footprint the company did not previously have, enhancing winter and shoulder‑season availability, improving logistics efficiency, and enabling a more seamless 52‑week supply model for global customers.
Through the partnership, North America gains access to SanLucar’s global supply chain, exclusive varieties, and decades of leadership as a premium brand, layered onto Twin River’s domestic growing programmes, farm network, and market relationships. The expanded portfolio will also include Oregon Berry – well known and highly regarded across Asia – further strengthening the company’s offering in one of the world’s most dynamic and discerning fresh fruit markets. The partnership will be a part of SanLucar’s global international market activities.
“Joining forces with SanLucar accelerates everything we’ve been building,” said Ben Escoe, president & CEO of Twin River Berries. “Their genetics, global reach, and brand leadership combined with our US growing platform create a powerhouse uniquely positioned to serve customers who demand the very best. This is a partnership built on shared values and a shared belief in what premium fruit should be.”
