Record results come from the ongoing internationalisation and diversification of the business
SanLucar reported annual revenue of €1.066bn in 2025, breaking through the €1bn barrier for the first time.
It said the milestone was the result of a consistently implemented growth strategy, which has seen pre-tax profit more than double in recent years. This includes investing in own production, new facilities and more efficient processes; strengthening partnerships with growers and bringing through young talent.
“The €1bn figure is, of course, an important milestone for us. But even more important is what it represents: proof that our business model works and that, with our unique strategy, we have the right answer in our sector for growers, distributors, partners, and consumers,” said CEO Armin Rehberg.
“In recent years, we have consistently invested in our brand, our production, and the international expansion of our business. Ultimately, sustainable growth and reliability are not achieved through short-term decisions, but rather through the right partners, the right strategy, and consistent execution.
“Yet we will never forget where we come from, and it is gratifying to see that we continue to grow in our traditional markets—Germany and Austria—alongside our retail partners.” “Continuing to create added value in these markets alongside our partners remains one of our objectives.”
A key factor in this evolution is the company’s international presence. Thanks to the continuous expansion of its production structures and close collaboration with growers worldwide, SanLucar has strengthened its market position and laid the foundation for further growth. Currently, the majority of its revenue comes from its own fruit and vegetable production.
“Today, our business is far more international and diversified than it was just a few years ago. This gives us the flexibility to respond to changing market conditions while simultaneously offering our customers a high level of reliability. Even so, we continue to see significant growth potential,” Rehberg said.
Reaching the €1bn mark is not an end goal for us, but rather the foundation for the next stage of our development. We want to do things in a way that makes us proud, and we are truly proud of the progress we have achieved through our hard work.”
