SanLucar wins German food industry “Oscar”

SanLucar has been awarded the Goldener Zuckerhut 2023 prize. This prestigious award celebrates excellence in the German food and consumer goods industry and has been granted annually since 1958 by a renowned jury in recognition of companies and professionals who have stood out for their achievements in the sector.

Stephan Rötzer, owner and founder of SanLucar, and CEO Armin Rehberg collected the award on Friday at a gala in Berlin attended by leading representatives of the German food industry.

“SanLucar’s success story lies in combining the many years of expertise of its master growers with innovative know-how, and a passion for fruit and vegetables with the highest standards of quality and taste,” the company said in a press release.

“However, above all, the company has received this award for being the only company that covers the entire value chain of the agri-food sector, from field to fork. This includes the development and selection of the best varieties, their sustainable and environmentally friendly cultivation, innovative product packaging for an optimal preservation and transport; to advice and support at the point of sale for a distinctive presentation on the supermarket shelf.”

Rötzer commented: “We are delighted to have won the 65th Goldener Zuckerhut in Berlin. We are proud of what we do, of our products and of our new developments, but this is only possible if we are convinced that we can do it better than others.

“In the end, the most important thing is that it can be recognised along the entire process chain how much passion and dedication each individual has put into a cherry, grape, mandarin, berry or avocado.”

Rehberg said the award would incentivize the company to continue developing innovative products and concepts that meet the needs of modern retail and our customers and inspire them with added value.

“If there is one product with huge potential in the food sector, it is definitely fruit and vegetables. Our aim is to use our products and our unique brand to show how extraordinary and sexy this product category can be,” he said.

“All of this is only possible with great employees and partners: for all of them the Zuckerhut award is a nice confirmation of their daily commitment.”