Group says its grapefruit combo bag is ”tailor-made for summer’s big moments”
Sunkist is spotlighting California-grown grapefruit in the US by introducing a new way to enjoy the fruit.
It has introduced 3lb and 5lb grapefruit combo bags, now shipping across the country.
The group said that, with citrus demand climbing, its grapefruit combo bag was ”tailor-made for summer’s big moments”.
“Grapefruit brings a bold, refreshing twist to summer,” said Cassie Howard, senior director of category management and marketing at Sunkist Growers.
“While citrus shines brightest in winter, our grapefruit and summer varieties are perfect for warm-weather moments,” she noted.
”With our new 3lb and 5lb grapefruit combo bags, we’re making it easier than ever for families to enjoy fresh Sunkist citrus with convenience and value top of mind.”
According to a recent Sunkist-commissioned study, citrus consumption is growing, with over 80 per cent of fresh fruit consumers eating some type of citrus weekly.
This marked a six-point year-over-year increase, Sunkist said.
”Grapefruit is seeing renewed enthusiasm among health-conscious shoppers, with premium perception of Sunkist fruit rising over the past year,” the group stated.
The newly designed combo bag, available for both California-grown Star Ruby and Marsh Ruby grapefruit varieties, offers a “colourful mix” that ”delivers both taste and nutrition all summer long”.
“The combo bag is designed with our consumers in mind,” Howard continued.
“It reflects what shoppers are looking for: flavour, variety, freshness you can see, and the trusted quality of Sunkist citrus.
“Its versatility makes it perfect for families, foodies, and wellness-driven shoppers alike,” she added.
In addition to grapefruit, the cooperative said its seasonal lineup featured Valencia oranges and lemons, available in both conventional and organic varieties.
”With flavour, colour, and refreshment packed into every piece of fruit, the Sunkist summer lineup invites citrus lovers everywhere to celebrate the season — and soak up the sunny days,” Sunkist concluded.
