Activation at London food festival will see 100 per cent of supplier’s strawberry sales go to the breast cancer awareness charity
BerryWorld is gearing up to relaunch its partnership with youth-focused charity CoppaFeel! at Taste of London in Regent’s Park.
The soft fruit giant will sell punnets of its award-winning British strawberries at the food festival from Wednesday 18 June to Sunday 22 June, with all proceeds going to CoppaFeel!
Festivalgoers can choose from fresh or Belgian chocolate-dipped strawberries at BerryWorld’s ‘Berry Shack that Gives Back’, located at Chalet C55.
The collaboration follows a 2024 partnership that saw BerryWorld sell limited-edition packs of blueberries called Booberries – a campaign that was recently shortlisted for one of PR Week’s Purpose Awards.
“This is just the beginning of our 2025 partnership and activations with CoppaFeel!” said BerryWorld Group’s marketing and communications director Charlotte Knowles.
“We are so excited to welcome visitors to the berry shack to try our delicious British berries, whilst raising awareness of breast cancer and money for our incredible charity partners.
“With over 50,000 visitors expected, a London-wide advertising campaign, and some spectacular sunshine forecast, we can’t wait for attendees to savour the flavour, all whilst giving something back.”
CoppaFeel! CEO Natalie Haskell added: “CoppaFeel! loves working with brands on creative and attention-grabbing campaigns to help us reach, educate and equip young people with the knowledge and tools they need to find breast cancer early.
“We are excited to be working with BerryWorld again in 2025 and grateful to partnerships such as this, that help raise vital funds and spread our life-saving message.”
