Supplier pledges to donate four meals to FareShare for every box sold

Earth & Wheat founder James Eid with the Christmas fruit and veg box

Earth & Wheat founder James Eid with the Christmas fruit and veg box

Surplus veg supplier Earth & Wheat has created a festive box of seasonal produce in the lead up to Christmas.

The special box includes an assortment of ‘rescued’ vegetables, fruits and baked breads that would have otherwise been thrown away due to their odd shape or size, or because of oversupply.

The 6.5kg box will include Brussels sprouts, potatoes, parsnips, carrots, broccoli, red cabbage, onions, garlic, rosemary, oranges, apples, and two types of bread – plus a kids’ activity pack and recipe cards.

The so-called Christmas Feast Rescued Box costs £18.99 and is available to pre-order until 20 December, with next-day delivery. 

Earth & Wheat will donate four meals’ worth of food to FareShare for every customer that orders the box. A charitable meal is considered to be 420g of food based on Wrap’s reporting guidelines.

Earth & Wheat recently joined The King’s Coronation Food Project’s cause and donated 2,894 ‘meals’ to FareShare for redistribution to frontline charities.

Founder James Eid said the box is “the perfect way to spread holiday cheer while making a positive impact for the environment”.

Earth & Wheat was founded by young entrepreneur Eid who introduced a groundbreaking ‘wonky bread’ box in March 2021.

The start-up then ventured out into fruit and vegetables, collecting produce from farms around the UK. Earth & Wheat has so far saved more than 500 tonnes of wonky or surplus food from going to landfill.