British tomatoes and Jazz apples were part of Jeremy Clarkson’s first FarmFest, which welcomed 40,000 visitors to Stoneleigh Park over the May bank holiday
Fresh produce brands and seasonal campaigns were on display in baking temperatures over the bank holiday weekend as Jeremy Clarkson’s first ‘FarmFest’ welcomed thousands of visitors.
Jazz apples welcomed visitors with a ‘spin to win’ game and tastings, as part of the brand’s summer samping tour.
Meanwhile the British Tomato campaign kicked off its peak fortnight with a colourful display of produce and a celebrity visitor or two, including Saturday Kitchen host Matt Tebbutt.
The festival, which expected to see 40,000 visitors across the weekend, saw the cast of hit show Clarkson’s Farm take to the stage, alongside other talks, live music and tractor parades.
“When we heard a new festival was taking place which was celebrating everything about British farming, we just knew we had to be a part of it,” said commercial director at Jazz owner, Worldwide Fruit, Hannah Mcilfatrick.
Chair of British Tomatoes, Simon Conway, said: ”Quite a few visitors didn’t even realise we grow tomatoes here in the UK, so it was a powerful moment to talk about our seasonality, our sustainable growing methods, and the passion British growers put into every crop.
”Our Union Flag tomato display stopped people in their tracks, and the conversations that followed showed just how much appetite there is for supporting British farming when people see and taste the difference for themselves.”
The British Tomato stand was supplied by Evesham Vale Growers, with support from Thanet Earth, R&L Holt and Red Roofs Nursery.
