A new scheme in select Lidl stores near deprived areas will see kids’ trolleys feature clues to fruit and veg as part of new game to drive engagement and education
Lidl is encouraging children to ‘scavenge’ for fruit and veg in stores in a new game aimed at driving engaging with fresh produce and education about healthy food.
The ‘I Spy’ game will feature on kids trolleys in 100 Lidl stores this summer, with clues to find fruit and veg, such as ‘Mini Trees’ which are ‘green and love rain to help them grow,’ and ‘Orange Sticks’ which ‘grow in the ground and are very crunchy.’
Parents can also download the game online, with free fruit and veg vouchers available to use in the participating stores via the Lidl Plus app.
The selected stores have been selected using data to identify localised areas deprivation, helping to support children’s learning in the areas that need it most.
“Between the ‘I’m bored’ comments and tactical snack-grabs, we know that the weekly food shop can be tricky for families when little ones are in tow,” said Lidl’s director of corporate affairs, Georgina Hall.
“By turning our mini-trolleys into a fun yet educational Scavenger Hunt game, we can give our littlest shoppers a foodie adventure that encourages them to discover more about fruit and vegetables.”
It comes as new research show a quarter of children would try more healthy foods if they could help parents shop for them.
The game builds on the discounter’s flagship schools-based programme ‘Lidl Foodies’, which aims to teach children about the importance of nutrition, where fresh food comes from, and how to enjoy eating fruits and vegetables.
