FRUIT LOGISTICA: „Visit my Farm“-App von Dole erleben und Bananen-Farm “besuchen”
Foto: Dole EuropeBesucher der FRUIT LOGISTICA können in diesem Jahr exklusiv die „Visit my Farm“ App live erleben und mithilfe von Virtual Reality eine Dole Bananen-Farm besuchen. Die neue Technologie erlaube es Besuchern, den Dole Mitarbeitern bei jedem Produktionsschritt über die Schulter zu schauen. Dieses Marketingtool soll relevante Markenwerte emotional ...
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