Children-focused organic product line now includes pears
Superfresh Growers has announced it will expand its Orchard Buddies packaging offering after a successful launch in 2024.
Originally featuring organic Gala and Fuji three-pound pouch bags, the Orchard Buddies collection now includes two and three-pound organic apple and pear pouch bags, as well as a three-pound organic apple poly bag. This expansion allows retailers to build a complete organic apple and pear bag display featuring Orchard Buddies packaging.
Each new bag features a unique orchard scene specific to the variety, incorporating furry and feathered animal characters to help engage children and families. The Superfresh team launched Orchard Buddies as part of an effort to organic apples more appealing to children and share their commitment to sustainability. By weaving stories about nature and environmental stewardship into the brand, Superfresh said it aims to connect with families on a deeper level.
”Parents can feel good about providing their children with healthy, organic snacks, while kids can learn about the importance of protecting the environment and their role in sustaining it. These pouch bags are made from 100 per cent LDPE (low density polyethylene), making them recyclable at store drop-off locations and anywhere that accepts film recycling,” the company said in a release.
Superfresh Growers booth will be launching the new offering at the IFPA Global Produce & Floral Show where it will display the new packaging and spotlight the accompanying second edition of the Orchard Buddies kids’ book series, The Orchard Buddies and the Newest Helper.
