To become a leader in 2026, you need to understand artificial intelligence – and to use it.
Just ahead of our latest show in Berlin on 4-6 February, the Fruit Logistica Briefing 2026 looks in depth at what is arguably the most important technology trend in the fresh fruit and vegetable sector today.
Top industry experts discuss the key findings of the Fruit Logistica Trend Report 2026 and explain how artificial intelligence and automation are already changing the global fresh produce business.
The session focuses on specific developments across the entire value added chain: from smart production and precision irrigation to autonomous robotics, AI-supported quality control, logistics optimisation, and sales forecasts.
Which technologies are gaining ground? Where are new trade patterns emerging? And where are the decisive competitive advantages?
The online briefing is moderated by Chris White (Fruitnet Media) and includes interviews and a panel discussion with leading figures from business and innovation.
Speakers:
- Chris White, Fruit Logistica Advisory Board
- David Ruetz, Messe Berlin
- Mike Knowles, Fruitnet Europe
- Bradford Warner, AgroFresh
- Elad Mardix, Clarifresh
- Wouter Kuiper, Kubo Greenhouse Projects
