Fruit Logistica remains a cornerstone of the fresh produce industry. Each February, the Berlin trade show becomes a hub for producers, distributors, tech innovators, and start-ups looking to connect, learn, and drive their business forward in the fresh produce business.
In this bonus episode of The Fresh Ideas Show, sponsored by Kanzi, Fruit Logistica’s senior vice-president David Ruetz and Messe Berlin CEO Mario Tobias discuss their event’s evolving role in the global fruit and veg trade, and its efforts to reach more people throughout the year via a series of other events.
Despite the rise of digital alternatives, live events remain crucial for those unplanned encounters that cannot be replicated online.
Now, as Fruit Logistica looks to the future, it is adapting to the needs of younger generations, while maintaining its focus on offering communities, content, and commerce.
Find out more by watching this special interview.
