Corpohass said shipments had increased more than 50 per cent year-on-year, driven by sales ahead of Super Bowl

Shipments of Hass avocados from Colombia to the US have continued to grow, according to industry body Corpohass, particularly driven by the popularity of the fruit in the run-up to the Super Bowl.

Colombia Hass avos

Corpohass said that 1,496 tonnes of Colombian Hass avocados had been shipped to the US, a 56 per cent year-over-year increase during the lead up to the Super Bowl.

The organisation highlighted how Hass Avocados played an integral role in the festivities surrounding the Big Game, with American football fans traditionally enjoying and sharing snacks and dishes before, during, and after the event.

“Colombian Hass Avocados are exported to over 30 countries worldwide, including the US, and are recognised for their exceptional quality and flavour,” said Katheryn Mejía Vergel, executive director of Corpohass.

“Our industry also serves as a beacon of sustainability, embodying three key dimensions: improving the well-being and quality of life for those involved in the value chain, fostering economic growth, and promoting responsible resource management,” she outlined.

Those opportunities created by the Colombian avocado industry continued to yield opportunities across the country across seven primary regions including; Antioquia, Risaralda, Quindío, Caldas, Valle del Cauca, Huila and Tolima.

Hass avocados are currently the third most exported fruit in Colombia, after bananas and plantains.

At least 70 containers of Colombian Hass avocados will be sent to the US between 22 January and 18 February, to supply US retailers and foodservice operators throughout the country.

In 2023, the Colombian Hass avocado industry achieved a 26.3 per cent increase in the number of containers exported to various markets around the world.

This growth is expected to continue in 2024 and beyond, Corpohass said, thanks to continued orchard development and maturity.

“Events such as the Super Bowl present a great opportunity for consumers to discover and enjoy the exceptional quality and flavour of Colombia Hass Avocados,” said Mejia Vergel. “It’s also a chance to share the inspiring stories and people behind avocados and highlight the Hass avocado industry’s role in advancing the sustainable development of our country.”

Corpohass projected that total exports of Colombian Hass Avocado would increase by nearly 20 per cent in 2024, which is equivalent to at least 147,244 tonnes of the fruit.

The growth would further bolster stable employment, foster gender equality, and enhance social well-being, it added.