US organisation enlists chefs from around the world for seventh annual celebration of pears
Pear Bureau Northwest (PBNW) has announced its celebrations for the 2022 edition of its annual World Pear Day on 3 December.
The day will kick off the eighteenth annual Celebrate Pears Month and offers consumers around the world the opportunity to celebrate with pears through a variety of exciting activities.
“For the seventh annual World Pear Day celebration, USA Pears will be showcasing the healthy versatility of pears in a series of large-scale events,” said Jeff Correa, international marketing of PBNW.
“We’ll be hosting in-person events in Mexico and Canada and a 12-hour chef live stream on Kittch.com where consumers can sample USA Pear varieties, try them in some different recipes, and learn more on how to cook with pears.”
Headlining the digital experience, the culinary live streaming platform Kittch will broadcast 12 hours of interactive demonstrations featuring chefs from around the world including Taiwan, India, Mexico, Colombia, Costa Rica, Brazil and the USA.
Pear lovers in Canada and Mexico will also be able to attend special, in-person events. In Toronto, the St. Lawrence Market will be the venue for a pear sampling, including samples of pear mini-doughnuts. In Mexico City, consumers will enjoy pear pizzas and all the varieties of USA Pears in Parque Hundido. Both events will include an Instagram contest, where followers will be encouraged to post their most creative photos.
Leading up to the celebration, USA Pears will also be sharing video recipes collected from around the world.
“Our vision for World Pear Day since its inception has been to get people thinking about and eating tasty pears all around the world,” stated Kevin Moffitt, president and chief executive of PBNW.
“It is very gratifying to see how the interactions have grown with many organisations worldwide, enhancing pear’s image as the affable and approachable celebrities of the fruit world that they are.”