Avocado grower and distributor sets its sights on the future as it launches its 40 Years Forward campaign

West Pak Avocado celebrated the past when it marked its 40th anniversary in November 2022, and the company is now looking ahead.

West Pak Avocados from Mexico PLU

The California-based avocado grower, packer and distributor is launching its 40 Years Forward campaign, as it sets its sights on the future.

“As we celebrate our fourth decade in business, we reflect on our many past achievements with great pride,” said West Pak Avocado CEO Mario Pacheco.

The 40 Years Forward campaign includes a video and digital marketing series celebrating the group’s 40-year legacy while pioneering the future of avocado production, West Pak stated.

Acknowledging the company’s historical significance, the video showcases its commitment to sustainability, eco-friendly practices, cutting-edge technology, and delivering premium produce globally.

The 40 Years Forward campaign officially kicks off at the International Fresh Produce Association’s 2023 Global Produce & Floral Show in Anaheim on October 19-21.

“We had such a great turnout with the sessions last year that we’re continuing the conversions into this year’s celebrations and 40 Years Forward campaign launch,” said vice-president of sales and business development Joe Nava.

”Come help us celebrate, meet the commissions and our industry partners, and discover all of the ways West Pak can help you grow your avocado category – now and 40 Years Forward.”