All Marketing articles – Page 431
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ArticleHackney footie team kicks off with Jaffa
The first youth football league in the London borough of Hackney for more than a century has celebrated its inaugural season by welcoming a new sponsorship deal with Jaffa.
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ArticleDoH launches 5 A DAY TV ads
The 5 A DAY initiative is set to get a boost from a series of TV adverts featuring an 11-year-old boy, put together by the department of health (DoH).
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ArticleMacfrut unveils fresh-cut fair
The Italian fresh produce sector gathered at Macfrut last week to showcase its export potential and visit a spin-off fair for the fresh-cut sector.
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ArticleBlue Skies scoops Queens Award
Blue Skies has won a Queens Award for Enterprise in the Sustainable Development category, for its continuous support of local producers in the developing world.
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ArticleRSA upbeat ahead of summer avocado drive
Market expectations "positive" as exporters predict a 9m-carton crop for the coming season
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ArticleBlueberries can reverse memory loss
Daily portions of blueberries can reverse memory loss, research has found.
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ArticleExpress boost for HDC campaign
The Horticultural Development Council’s (HDC) I’m In Season campaign has scored success with a seasonal fresh produce feature in the Daily Express’s health section, to appear every Tuesday.
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ArticleAn apple a day keeps metabolic syndrome away
Adults who eat apples, apple juice and apple sauce have a significantly reduced risk of metabolic syndrome, linked to chronic diseases such as diabetes and cardiovascular disease.
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Article
Spanish hit campaign trail
Foods From Spain is launching its second National Primary Schools Competition this month, as one of the generic elements of its 2008 promotional campaign for Spanish fruit and vegetables.
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ArticleAlan Firmin Ltd wins top prize
Kent grower Alan Firmin Ltd, whose fruit is marketed by Norman Collett Ltd, won the first place prize for the quality of its stored Cox apples at the East Malling Research Association’s (EMRA) Top Fruit Storage Members’ Day, in association with the Marden Fruit Show Society (MFSS).
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ArticleUK leads Fairtrade sales pack
Per head spend on Fairtrade products in the UK outstrips that of the rest of Europe, the US, Australia and New Zealand and Japan.
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Article5 A DAY results encourage
The eighth annual Consumer Attitudes to Food survey published this week by the Food Standards Agency has found awareness of 5 A DAY is highest in the south-east of England than in any other part of the country, while Northern Ireland lags furthest behind on 5 A DAY intake.
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ArticlePoole: get behind promotional messages
A lack of industry commitment is limiting the impact of abundant healthy-eating messages on fresh produce sales, according to one trade marketing man.
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ArticleJaffa hands over keys to Spanish villa
The keys to a brand new Polaris World holiday home have been handed to a Tesco shopper in Sandhurst, who won the Jaffa Win a Spanish Villa competition.
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Healthy kids learn how to get A-Life
In the Journal’s monthly series charting the progress of the government’s 5 A DAY initiative, healthy eating campaign A-Life and Merseyside firm Taylor Produce are awarded the usage of the campaign logo.
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ArticleAction needed against childhood obesity
Warning bells for childhood obesity were sounded at an update of the Fruitness - enjoy it! campaign at Fruit Logistica last week.
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ArticleJaffa aims to drive sales
Jaffa has announced its promotional package to support the renowned citrus brand throughout 2008.