All Marketing articles – Page 426
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Article
Mexican avocados consolidate US top spot
A three-month campaign to boost consumer awareness in the US has exceeded expectations as Mexico reigns strong as the country’s leading avocado supplier
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Article
Chiquita advances heart healthy drive
Chiquita and Fresh Express have pledged continued support for the American Heart Association’s campaign to help fight heart disease by rewarding produce consumption
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Article
Enza to stage first global Jazz Day
The inaugural International Jazz Day is set to be held at this year’s Fruit Logistica to mark the success of the apple variety
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Article
Chantenay campaign focuses on health
UK Chantenay-carrot specialist Freshgro is to focus on the health benefits of the variety in a new campaign
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Article
Food stamp overhaul under question
Proposed changes to the Supplemental Nutrition Assistance Program may not encourage healthy eating in the US, according to a recent paper
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Article
Fruitness campaign to focus on kiwifruit
Italian kiwifruit are to be the focus of the latest stage of the three-year ‘Fruitness enjoy it!’ promotional campaign in several EU countries
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ArticleLondon gallery encourages healthy eating
The London International Gallery of Children’s Art (LIGCA) has launched an exhibition of collages with the theme of Spain, healthy eating and fresh fruit and veg by British primary schools
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ArticleNew face for Tenderstem broccoli push
The UK campaign will be fronted by cookery writer and food stylist Jo Pratt in 2009
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ArticleNZ consortium buys apple rights
T Seventeen has purchased domestic and export marketing rights to a HortResearch-developed apple variety from Prevar
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ArticleMaharashtra horticulture development board proposed
The Indian state of Maharashtra has proposed to establish a horticulture development body
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Article
FTA publishes updated resources
The Freight Transport Association (FTA) has published new editions for 2009 of its two long-running publications, the Yearbook of Road Transport Law and the Drivers’ Handbook.
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ArticlePerle du Nord obtains AOP status
The French chicory producer has now gained AOP status, allowing it to focus on the revival of the Perle du Nord brand
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ArticleNew members join National Mango Board
The six new appointments to the National Mango Board in the US will each serve a three-year term
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ArticleDarts diet to change the shape of sport
The fresh produce industry’s Eat in Colour campaign has launched the Dartboard Diet to tackle the problem of some of Britain’s weightiest arrows-men.
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ArticleFrench kiwifruit gets marketing push
Through a new TV advert and a number of other initiatives, French kiwifruit producers are hoping for a boost in sales
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ArticleTaste of the Mediterranean at Sainsbury's
The Greenery's new tomato variety will be available at the UK retailer until April
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ArticleMr Fruitness has kids appeal
The website for the campaign to promote healthier eating habits in children has been relaunched
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ArticleCanary Islands drive product origin
With a number of Spanish consumers still buying Central American bananas, the Canary Islands pulled out all the stops to raise awareness about the fruit’s country of origin, according to Laura Agullo of agr! agro
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ArticleAsda ads display cost-cutting
Asda announced it is unveiling a new TV advertising campaign that will show shoppers how it is able to continually lower prices in its stores.
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ArticleFollow the happiness curve
Companies should consider the buying power of the older generation when planning the next promotional campaign