All Marketing articles – Page 426
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ArticleUniveg reveals affiliate name-change
The group has announced that Josef Ahorner has been renamed Univeg Austria to take advantage of brand recognition
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ArticleJazz apples gaining market presence
The Oppenheimer Group will launch a marketing campaign with Enza in mid-November as the group gears up for a doubling in Jazz apple volume this season
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ArticleNMB wraps up kids cooking contest
This year’s US marketing program is already receiving significant consumer attention through print, online and broadcast media coverage to build mango momentum
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ArticleSchool Fruit Scheme concerns for Freshfel
The fresh produce association has highlighted what it believes to be flaws in the current School Fruit Scheme programme
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ArticleCarrefour prepares promotional push
Despite disappointing results, Carrefour intends to launch a big marketing campaign to mark its 50th anniversary
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ArticleAlbert Cross lands Hollywood face
The Scottish potato producer has unveiled Desperate Housewives star Marcia Cross as the new face of Rooster potatoes
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ArticleZespri going strong in North America
Strong retail and wholesale demand reported in the US as extensive retail promotions take place in key distribution outlets
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ArticleZespri holds steady as demand slips
As Northern Hemisphere summer season comes to an end, the group is stepping up promotional activities for New Zealand kiwifruit
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ArticleSlovakia's Bonifructi joins KIKU group
One of Slovakia's largest fresh produce companies has become the latest member of the KIKU-Pool Europe
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ArticleChile identifies blueberry hotspots
Chilean exporters are targeting specific regions of this US this season where sales potential is red hot
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Article
Netto crowned Discounter of the Year
Shoppers across the UK have voted Netto Discounter of the Year 2009 in a customer tracking programme carried out by shopper insights consultancy him!.
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ArticleInterfel reveals plans for autumn campaign
The French organisation has announced that it will invest in TV advertising this autumn, as well as focusing more on young workers
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ArticleMastronardi scoops clutch of gongs
Mastronardi Produce took top honours for the second consecutive year for its Sunset-branded tomatoes taking four prestigious gongs.
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ArticlePBH gears up for major marketing month
The Produce for Better Health Foundation's National Fruits & Veggies-More Matters Month is taking place in September this year
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ArticleEasy-peel oranges back on the menu
MMG Citrus has launched the fruit in the UK a month earlier than last year
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ArticleEurofresh Farms relaunches tomatoes
US tomato producer Eurofresh Farms has redesigned package labels for its fresh tomatoes and cucumbers to inform consumers about growing practices, care and handling tips.
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ArticleUSDA advert warns of pest threat
The group has released a television campaign to raise awareness of the threat of invasive pests on the state's fresh produce industry
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ArticleAgrexco offers pomegranate arils
The Israeli group is to market 70 tonnes of the fruit between September 2009 and March 2010
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ArticlePBH joins Dole Fruit Bowl challenge
The foundation is one of five non-profit organisations that could benefit from Dole's Bowl-A-Day Challenge
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ArticleNZ apple exports 'losing out' in Europe
National branding in Europe and a unified export sector are the end goals for Pipfruit New Zealand, says chairman Ian Palmer

