Marketing – Page 17
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PodcastsFruitbox 90 · Matt Palise, Red Rich Fruits
Matt discusses the challenges that the fresh produce industry faces in Australia given high costs in areas such as labour
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Articleinnocent drinks hopes to wow kids with Blueberry Whizz
innocent drinks launches new smoothie Blueberry Whizz to help more children get essential fruit and nutrients into their diet
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ArticleAFM and Takis kick off World Cup promotion
AFM and Takis recruit legendary soccer players as Official Guackeepers in latest shopper campaign
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ArticleChiquita renews partnership with Pink Ribbon campaign
Banana marketer continues its association with Breast Cancer Awareness Month during October with widespread promotions in stores and online
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ArticleGreenyard closes refinancing with banking group
Group says new agreement secures funding stability for the next five years and room for further growth
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ArticleSouth African table grape industry ready to bounce back
After a tough year there is a new resolve and confidence in the South African table grape sector ahead of 2023 season
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ArticleTru-Cape Marketing hits landmark
Record South African apple and pear harvest translates into milestone for leading exporter
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ArticleJoin the knowledge hub at Asia Fruit Logistica
Asiafruit Congress and Asiafruit Business Forum take place together on the show floor at Asia’s premier fresh produce trade show
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ArticleCompanies sign vertical farming manifesto
More than 20 vertical farming companies have committed to a Vertical Farming Identity Statement and Industry Manifesto
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ArticleCosta Rica sets out stall as premium supplier to UK retailers
The opening of a new trade office in London signals its renewed focus on the UK market with a diverse portfolio of products
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ArticlePDO Rincón de Soto Pears celebrates 20th anniversary
The pears, the first Spanish fruit to be awarded PDO status, will celebrate in style at next month’s Fruit Attraction
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ArticleExpectations high for Kissabel apple campaign
European Kissabel partners predict a relatively short season marked by high demand for the red-flesh apple range
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ArticleGuac N’ Tacos combo doubles the fun says AFM
AFM invites shoppers to celebrate the duo of guacamole and tacos with new Guac N’ Tacos shopper programme
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AdvertorialIn&Out ends second year on a high, with plenty more to come
Second year of Apo Conerpo’s European project ends on positive note, with more than 5,000 promotional days achieved in Italy, Austria and Denmark
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ArticleAlanar enthused by demand for Turkish figs
Despite the multiple challenges at present, including climate change and soaring costs, the popularity of Turkish figs remains a constant, with markets in Europe and Asia showing good demand
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ArticleAnecoop scoops top marketing award
Second-degree cooperative picks up AEMARK’s prize for excellence in marketing for its Bouquet campaign
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ArticleSpecial Fruit tackles avocado waste with Softripe
The Belgian importer believes Softripe technology is the natural way to combat waste, increase satisfaction and grow sales in the avocado category
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ArticleImport Promotion Desk to showcase Africa’s diversity
Egypt, Côte d’Ivoire, Ghana, Kenya and Morocco and four other IPD partner countries will present a range of fresh produce in Madrid
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ArticleTop Italian chef offers fresh ingredients for Marlene campaign
Norbert Niederkofler of three Michelin-star Restaurant St Hubertus has agreed to represent the Italian apple brand
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PodcastsFruitbox 88 · David Axiotis and John Hey, Asia Fruit Logistica
Asia’s premier fresh produce exhibition and conference event welcomes the industry to Thailand in November