Marketing – Page 91
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ArticleFruitness closes with pear push
Three-year Fruitness enjoy it! scheme launches a campaign to promote pears, as it prepares to wind down in January
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ArticleDisney under fire for Star Wars tie-in
Despite aiming to boost the health of young consumers, the US film company has been accused of excessive marketing.
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ArticleInnovation to the fore once more
Fruit Logistica Innovation Award nominees drawn from Belgium, Netherlands, Spain, Israel, Denmark, Germany and South Africa
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ArticleSophie Michell named as face of CBC's UK campaign
Chef has devised a series of Pancake Day featuring blueberries
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ArticleHazera launches Tinty cabbage
Israeli seed group introduces a new multi-use red pointed cabbage
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ArticleRewe backs Bavaria organics label
Supermarket chain becomes first retailer in Germany to stock products carrying the region's new organic quality seal
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ArticleTru-Cape named as Shoprite's best supplier
South African apple and pear specialist has picked up its second major retail award of the year
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ArticleKanzi launches campaign in Germany
Major promotional drive will last until end of April, encouraging consumers to engage with the apple brand
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ArticleLa Linea Verde sales top €200m
Italian firm continues to build strong domestic and foreign markets for branded and private label convenience items
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ArticleZespri SunGold scoops German grocery award
Marketer's branded kiwifruit has apparently met with widespread approval among consumers in Germany
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ArticleFlandria leeks show versatility
Flanders’ Marketing Board is eager to promote the different ways that leeks can be prepared, as growers get ready for a top crop
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ArticleVeg growers need national support
As prices fall and costs rise, French vegetable producers call on consumers to support local growers and on retailers to end the price war
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ArticleOpera and Origine: contrasting styles for Italian pears
Two of Italy's newest joint ventures are trying to offer global markets a united front when it comes to pear exports
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ArticleMiss Chef apple targets cooks
The Miss Chef apple, a cooking apple with an excellent taste and texture, is set to hit shelves in France this December
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ArticleUGPBAN invests in Dunkirk
The union is tying its bananas up in the colours of the French flag in order to further highlight the French origin of the product
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ArticleRSA avo season comes to an end
Volumes down on previous campaign, despite boost of new production coming online
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ArticleNew funds to benefit produce trade
Latest European funding will help promote fruit and vegetables produced in Belgium, Italy, Poland, Cyprus, Bulgaria and the UK
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ArticleMinions promo pays off for Chiquita Italia
Company reveals it enjoyed huge response to its Vinci con Minions promotion during September and October
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ArticleBerry pack design to contain excitement
Eye-catching new Berrybowl punnet will be used to market Spanish raspberries, blueberries and blackberries next season