The Wiggles will promote fruit and vegetable consumption on upcoming arena tour with support of leading brands
The Fruit and Veggies Yummy Yummy campaign with The Wiggles has added more fans as it builds up to the start of the Tree of Wisdom Big Show Arena Spectacular Tour next month.
Minister for agriculture, fisheries and forestry, Julie Collins, shared her support for the campaign when attending the Melbourne Royal Show on 2 October. Collins said she was excited to see the fresh produce industry finding solutions to one of the nation’s biggest health challenges, low fruit and vegetable consumption.
The next phase of the campaign will see the Wiggles encouraging children to eat more fruit and vegetables at their upcoming live shows.
The national campaign is led by the International Fresh Produce Association Australia-New Zealand (IFPA A-NZ), supported by Ausveg, Hort Innovation and leading brands Flavorite, Perfection Fresh, Mitolo, Premier Fresh Australia and MacKays Marketing.
Working in partnership with industry, The Wiggles will make healthy eating fun, showcasing Qukes mini cucumbers and colourful Tiny Toms tomatoes. With their signature energy and music, The Wiggles will invite parents and children to get moving with a ‘Banana Dance,’ juggle some ‘Hot Potatoes,’ and enjoy cooking healthy meals together.
The campaign follows data from the Australian Bureau of Statistics that showed 96 per cent of Australian children do not meet the recommended intake of fruit and vegetables.
“Our members recognise that to tackle the challenge of consumption, we need a united front. We’re not competing against each other– we’re competing against chocolate and other processed snack foods,” said IFPA managing director A-NZ Belinda Wilson.
“Our latest research shows Australians are more likely than any other country to take young children food shopping with them and Australians admit, more than any other country, that young children have influence over what goes into the trolley. A massive 96 per cent of Australian parents let their children have influence over grocery selection.
“This campaign capitalises on one of Australia’s most iconic brands, to start driving lifelong change from the foundational ages through music, movement and education.”
Purple Wiggle John Pearce said The Wiggles were proud to support the IFPA in its mission to get Australian families eating more fruit and vegetables.
“The Wiggles have always loved using fun songs to inspire children to enjoy their fruit and veggies, and it’s fantastic to bring that to life with the International Fresh Produce Association,” he said.
