Leading international fresh produce marketer Chiquita Brands International and Walt Disney World Resort have announced an agreement that is designed to bring premium, healthy fresh Chiquita and Fresh Express products to a number of retail points at Walt Disney World in Florida and the Disney Cruise Line.
This new strategic alliance represents the commitment of both companies to provide consumers with healthy food options, Chiquita said in a news release.
'We are pleased to work with Disney to offer healthy, nutritious Chiquita and Fresh Express products to the millions of guests who visit Walt Disney World Resort as well as the Disney Cruise Line each year,' said Fernando Aguirre, Chiquita chairman and CEO. 'This alliance joins two companies with the shared commitment of providing quality experiences to consumers. This is yet another step in Chiquita’s efforts to improve world nutrition by extending distribution of our healthy fresh products, now to include the world's favourite vacation destinations.'
Throughout Walt Disney World Resort and Disney Cruise Line, Chiquita and Fresh Express products will receive brand exclusivity within their respective categories and enjoy significant exposure to important consumer segments.
Chiquita noted that the expansion means extending into distribution points beyond traditional channels as well as providing an opportunity for Chiquita to educate consumers about the benefits of proper nutrition.
'This alliance complements our company's commitment to providing guests with high-quality, healthy food options,' said George Aguel, senior vice-president, corporate alliances for The Walt Disney Company.
Chiquita and Fresh Express products add to Disney's existing portfolio of nutritious snack items as well as its ongoing effort to promote healthy lifestyles and nutrition for kids and families. Chiquita bananas and Fresh Express salad items will be featured throughout Walt Disney Resort and offer visitors convenient low calorie snacks.
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