Avocados from Mexico (AFM), has unveiled details of its latest promotion aimed at building on the momentum generated during the Big Game. Launching nationwide and running from 2 February to 13 March 13, the Fanwich campaign will feature a variety of consumer-focused marketing efforts to encourage them to create their own unique sandwiches featuring Mexican avocados.
Consumers can enter their sandwich creation on a specially created website for a chance to win one of four US$500 grocery gift cards, which will be awarded weekly, or the Grand Prize of either a kitchen makeover, a “man cave” or a 10-day trip to any destination in the world, a value of US$25,000.
“This Fanwich campaign will keep avocado fans pumped up long after the Big Game comes to an end,” said AFM president Alvaro Luque. “This promotion will give our consumers a reason to eat and feel better with Avocados From Mexico while having fun building the ultimate Fanwich.”
Retailers will also be able to participate in AFM’s first national display contest. To enter, they can submit a picture of their unique displays online utilizing Fanwich point-of-sale items for a chance to win prizes ranging from an iPad to US$10,000 cash for retailers to create their own ultimate “man cave.”
Along with a consumer contest and a retail display contest the campaign will be supported with a digital/social media campaign and in-store radio and merchandising. AFM has also partnered with Jeff Mauro, known as the Sandwich King, and co-host of TV cookery show The Kitchen, to create hype videos leading up to, and during, the contest.
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