Giumarra markets Italian Jingold

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Carl Collen

BY CARL COLLEN

Giumarra markets Italian Jingold

Importer announces its winter offering of the Italian-grown gold kiwifruit variety

Giumarra markets Italian Jingold

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Giumarra Wenatchee has announced its winter offering of Jingold brand gold kiwifruit grown in Italy, with the fruit available from now through to February on both east and west coasts for US and Canadian customers.

Jingold is a proprietary variety that was developed through a natural selection program with the help of the University of Udine, boasting vibrant yellow flesh and a tropical sweet flavour with low acid.

Due to a combination of Jingold’s heredity, growing region, and the horticultural practices used to produce the fruit, the variety has an "exceptional" shelf life, accoridng to Giumarra.

“We find that offering both packaged and bulk options of kiwifruit can help a retail customer appeal to a variety of consumers,” says Jason Bushong, division manager for Giumarra Wenatchee. “Consumers with families who are seeking larger volumes of kiwifruit perceive packaged fruit as a value.”

In this second season of marketing Jingold, Giumarra will continue to offer point-of-sale materials and additional retail support to help consumers discover Jingold’s flavour.

“Because Jingold is such a special variety with a unique flavor, we highly recommend sampling,” says Scott Ross, eastern region business manager for Giumarra. “For our retail customers seeking added value for their consumers, we also offer the option of a free kiwi spoon promotion for Jingold packed in clamshells.”

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