Avocados From Mexico (AFM) is launching its first breakfast-focused campaign, the Avocado Breakfast Club, which leverages the back-to-school timeframe to provide busy mothers with easy, nutritious and balanced breakfast solutions that include avocados.
AFM’s participation in the eat brighter! movement, which focuses on the nutritional value of fresh produce, is seen as the perfect tie-in to help drive awareness and inspire nutritious eating habits.
“The breakfast market is a US$65bn industry and is projected to grow in value to US$83bn in the next eight years,” said Alvaro Luque, president and chief executive at AFM. “With consumers’ increasing concern for nutrition, combined with hectic schedules, retailers have an opportunity to appeal to shoppers by offering more fresh options like Avocados From Mexico that work well for breakfast.”
Avocado Breakfast Club will be running from 18 July through to 30 August when kids are getting ready to go back to school and adjust to a new routine.
Studies show that students who eat breakfast have improved math scores, attendance, punctuality and decreased anxiety, depression and hyperactivity. So, as breakfast is extremely important for children, this campaign aims to inspire parents to incorporate fresh and nutritious choices, including avocados, into their family’s morning meal.
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