Giumarra pushes Nature's Partner stonefruit


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Carl Collen


Giumarra pushes Nature's Partner stonefruit

Importer offers Nature's Partner-branded totes as part of stonefruit promotion

Giumarra pushes Nature's Partner stonefruit

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With the California stonefruit season now at peak production, Giumarra has announced a new retail promotion, Grab & Go, designed to lift sales of Nature's Partner California plums, peaches and nectarines.

 The group is offering a free case of compostable, 100 per cent recycled paper Nature's Partner tote bags with each purchase of a single pallet of peaches, plums or nectarines sold by the company's Reedley division.

"The totes are an excellent way to promote consumer convenience with an easy-to-load, attractive package," said Giumarra's western region business manager Kellee Harris. "The sturdy totes hold four to five pounds of fresh stonefruit, encouraging bulk purchase. The results are a sales lift of up to 35 per cent."


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