CMR inks Del Monte deal

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Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

CMR inks Del Monte deal

Barcelona-based company will sell Del Monte-braded produce through its national subsidiaries

CMR inks Del Monte deal

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Spain’s CMR Group has signed an agreement with Del Monte to market the multinational’s product range at its wholesale subsidiaries in Barcelona, Madrid and Leon.

“By bringing together the power of renowned grower-exporter Del Monte and CMR’s extensive national and international trajectory in the management and distribution of fresh fruits and vegetables, we hope to significantly boost the profile of the brand,” CMR said in a statement.

“This agreement will help to satisfy the growing trend in different segments of the retail sector for premium products.”

 

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