The campaign launching Cosmic Crisp, the new branded apple from Washington State, has announced partnerships with six influencers to help build awareness of the fruit.
Leroy Chiao, (retired astronaut and International Space Station Commander), Lauren Ko (pie artist), Dan Koommoo (farm-to-table chef), Nicole Marte (middle school science teacher), Chantea McIntyre (lifestyle blogger), and Lori Taylor (fresh produce advocate and influencer) will connect consumers to Cosmic Crisp through their social media platforms to build brand awareness and engagement.
The Cosmic Crisp ambassador campaign officially kicks off with an exclusive tour and private events in late September, 2019.
“The goal is to offer our ambassadors an authentic harvest experience and immersive education about this truly groundbreaking apple," said Kathryn Grandy, director of marketing for Proprietary Variety Management and manager of the consumer launch. "We are laying the groundwork for them to each tell the Cosmic Crisp story in a way that is meaningful to their audience and reinforces our differentiated brand.”
The Cosmic Crisp WA 38 CV brand apple variety is the result of 20 years of study and research by Washington State University's tree fruit breeding programme.
A cross between Enterprise and Honeycrisp, Cosmic Crisp is named for the apple’s starburst-like lenticels that can be seen on the surface, resembling the cosmos.
The apple will be harvested by growers throughout Washington for retail delivery in December 2019.