Five US retailers together with Produce for Kids (PFK), the organization which promotes the benefits of healthy eating and supports worthy causes for children, have reportedly raised more than US$162,000 this fall as part of PFK’s Eat Smart for a Great Start campaign.
The funds will go towards PBS Kids, which provides content, resources and tools to aid the positive cognitive, emotional, social and physical development of children, according to a report by the Progressive Grocer.
The five participating retailers – Publix Super Markets, Meijer, King Soopers, Price Chopper and Giant Food Stores, Inc. of Carlisle, Pa. – last fall teamed up with 25 produce companies to make a monetary donation for specific fresh produce items purchased.
All donated funds in support of PBS’ efforts to provide educational content, resources and outreach materials that promote healthy eating behavior among children.
PFK also launched its first nationwide classroom contest as part of the program in 2008. The Play with Your Produce Healthy Challenge classroom contest yielded more than 100 classroom entries and encouraged elementary students to be healthy by eating fresh produce.
The fall program also featured resources and tools for parents and educators, fun games and activities for kids, and a variety of regional events, as part of the PFK all-inclusive promotional marketing campaign.
“Our fall campaign made healthy eating a central topic of discussion and learning in classrooms and communities nationwide,” said PFK president John Shuman.
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