Well-Pict Berries and Lifetime Television’s 'The Balancing Act' have teamed together to showcase the delicious attributes of Well-Pict premium strawberries on the small screen, according to a press release from the berry marketer.
The new episode, scheduled to air on 8 February, 26 February and 12 March, was shot last month at BrandStar Entertainment Studios in Fort Lauderdale, Florida.
In keeping with The Balancing Act’s format to inform busy women of current topics that are of interest to them or may be useful in their everyday lives, viewers can expect to see not only helpful tips on washing and storing strawberries to increase their longevity, but will also learn how Well-Pict strawberries safely get from the field to their table.
In addition, details of why strawberries are known as a “superfood” are also discussed, with several easy-to-cook recipes using Well-Pict Berries shown at the segment’s conclusion.
“This is the perfect partnership for us,” said Dan Crowley, Well-Pict sales manager, who also served as the spokesperson for the segment. “We bring to the table a premium product that has all the characteristics the show was looking for thanks to our proprietary varieties, and they offer a national platform to get Well-Pict’s message out to the consumer. It’s a win-win for everyone!”
Since 1969, Well-Pict has grown and shipped premium, proprietary variety strawberries, raspberries and blackberries, available today in both organic and conventional lines all-year round.
In addition, Well-Pict is proud to provide superior service based on trust, dedication, ingenuity, and the ability to honestly listen to customers to meet their individual needs.
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