Japanese retailer Aeon had launched virtual stores across Hong Kong at different MTR (mass transit railway) stations.
The move shows Aeon has tapped into MTR Advertising’s e-shopping campaign, which is designed to provide busy commuters the opportunity to purchase items on-the-go.
The virtual stores show images of Aeon retail shelves lined with more than 40 gourmet Japanese products.
Each of these has a QR (quick response) codes which passing commuters can scan to shop online and receive e-coupons.
The e-coupons will be rebated either when the commuters shop in Aeon stores either online at aeoncity.com.hk or in person.
“The virtual supermarket shelves, with product display, have already created a stunning impact to audiences on the move. We believe the campaign truly provides a simple and hassle-free shopping experience to our busy customers on their way to work,” said the managing director of Aeon Stores in Hong Kong, Christine Chan.
“In addition, the strategic locations of the advertisements serve well to reach a targeted mix of passengers in the commercial and residential districts of Hong Kong and successfully drive them to visit our nearby stores with e-coupons.”
The virtual stores can be found at Causeway Bay, Admiralty, Tai Koo, Tsuen Wan MTR stations, as well as on the Consecutive Concourse 12-sheet Panel at Tsim Sha Tsui Station.